The Grom case: the transition from niche to mass market
Napolitano, Pasquale (A.A. 2019/2020) The Grom case: the transition from niche to mass market. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 37. [Bachelor's Degree Thesis]
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Abstract/Index
History. Sector. Internationalization of the company. Product. Price. Place. Artisanal vs. industrial product. The sales trend. Future perspectives.
References
Bibliografia: pp. 35-37.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Donato, Carmela |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 May 2021 13:36 |
| Last Modified: | 07 May 2021 13:36 |
| URI: | https://tesi.luiss.it/id/eprint/29420 |
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