The GDO evolution, the sustainable products and labelling and how this phenomenon influence the choice of the consumers
Zandri, Cristiano (A.A. 2019/2020) The GDO evolution, the sustainable products and labelling and how this phenomenon influence the choice of the consumers. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 51. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The GDO “Grande distribuzione organizzata”. GD and DO. Territorial diffusion of GDO. Characteristics of the main DO chains. Definitions and history of supercentres. Composition and importance of supercentres. Sustainable products and labelling. Sustainable products. Sustainable labelling. Green marketing. How the sustainable products and labelling influence the choices of the consumers of GDO. Sustainable products: what consumers of Italian GDO think. Why sustainable products are chosen. How the GDO trade has changed its approach.
References
Bibliografia e sitografia: pp. 49-50.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Donato, Carmela |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 May 2021 07:49 |
| Last Modified: | 10 May 2021 07:49 |
| URI: | https://tesi.luiss.it/id/eprint/29429 |
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