Italian users’ willingness to disclose sensitive data when browsing the internet: an empirical research
Roma Toss, Dalila (A.A. 2019/2020) Italian users’ willingness to disclose sensitive data when browsing the internet: an empirical research. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Alberto Marcati, pp. 43. [Bachelor's Degree Thesis]
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Abstract/Index
Theoretical background. The importance of online data and the concept of privacy. Big data and processing of sensitive data. How data privacy breaches and threats affect users’ choice. Existing regulations on the treatment of personal data-GDPR. Literature review on data privacy. Research methodology. The model. Hypothesis development. Variables description. Sample demographics and data collection. Data analysis. The surv. Key findings.
References
Bibliografia: pp. 40-43.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 May 2021 13:14 |
| Last Modified: | 11 May 2021 13:14 |
| URI: | https://tesi.luiss.it/id/eprint/29458 |
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