Guetta, Sion (A.A. 2019/2020) Eco labels, a lever to safeguard our planet. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Carmela Donato, pp. 41. [Bachelor's Degree Thesis]

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Abstract/Index

INtroduction to sustainability. An overview. A sustainable marketing. Circular economy. Fast moving consumer goods. The importance of millenials. Why eco-labels. Ecolabels. Explanation. Distinction. Seal of approval. Single attribute certification. The effects of eco-labelling on producers, consumers and market. Case study, procter and gamble. History. Sustainable development objectives for 2030. Packaging. Literature review. Eco-labelling impact on consumers. The dimensions of consumer involvement in relation to eco-labeling. Which label? If the eco-label is not there?

References

Bibliografia e sitografia: pp. 35-41.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair:	Marketing
Thesis Supervisor:	Donato, Carmela
Academic Year:	2019/2020
Session:	Extraordinary
Deposited by:	Alessandro Perfetti
Date Deposited:	30 Jun 2021 12:52
Last Modified:	30 Jun 2021 12:52
URI:	https://tesi.luiss.it/id/eprint/29933

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