Research on Carrefour China marketing strategy for the new retail era
Luo, Qingyun (A.A. 2020/2021) Research on Carrefour China marketing strategy for the new retail era. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 72. [Master's Degree Thesis]
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Abstract/Index
Research background, purpose, and significance. Literature review. Research contents and methodology. Research innovation and technical process. Theoretical framework. The new retail. The marketing strategy and found. Retail business environment analysis. Global retail business environment. Chinese retail market business environment and innovation. Carrefour China development background, marketing environment, customer analysis, marketing strategy, and problem identification. Carrefour China development background. Carrefour China internal marketing environment. Carrefour China customer analysis. Carrefour China marketing strategy under new retail format. Identification of Carrefour China problems. Marketing strategy plan for Carrefour China under new retail format. Rebuild "people-goods-place" scheme. Design customer-centric shopping experience to meet consumers' needs. Supportive measures.
References
Bibliografia: pp. 50-52.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Querci, Ilaria |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Dec 2021 11:15 |
| Last Modified: | 17 Dec 2021 11:15 |
| URI: | https://tesi.luiss.it/id/eprint/30971 |
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