The effects of online customer review features on OTA experience product sales
Tan, Peiyao (A.A. 2020/2021) The effects of online customer review features on OTA experience product sales. Tesi di Laurea in Course of marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 60. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Background of online travel agency and online customer review. Motivation. Study purpose and contribution. Literature review. Word of mouth. Electronic word of mouth. Online consumer review. Hypothesis development and research design. Hypothesis development. Research design. Data and research methodology. Explain the data source and descriptive analysis. Methodology used and research design.
References
Bibliografia: pp. 38-44.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree program in Corporate Finance, English language (LM-77) |
| Chair: | Course of marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Braccini, Alessio Maria |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Additional Information: | Tesi discussa all'estero. |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Dec 2021 16:36 |
| Last Modified: | 17 Dec 2021 16:36 |
| URI: | https://tesi.luiss.it/id/eprint/30982 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
