Cozzolino, Federica (A.A. 2020/2021) The future of retail and technology in the luxury fashion industry. Tesi di Laurea in Fashion management, Luiss Guido Carli, relatore Carlo Fei, pp. 129. [Master's Degree Thesis]

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Abstract/Index

The role of the store for luxury fashion brands. Luxury fashion brands. New definition of luxury and new customers. Overview of retail: definition, functions and channels. The “luxury retail experience” as critical success point. The digital revolution: omnichannel. The change in the role of the store in an omnichannel context. Covid-19 and its impact on the fashion industry. The role of technology in the luxury fashion industry. New retail technological and innovative trends. Auxiliary technologies. Principal technologies and innovations for luxury fashion brands. Digital environment. Physical environment. Researches. Description of the survey. Qualitative analysis of the data collected. Quantitative analysis of data collected. Managerial implications.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Fashion management
Thesis Supervisor:	Fei, Carlo
Thesis Co-Supervisor:	Festa, Alberto
Academic Year:	2020/2021
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	11 Jan 2022 13:10
Last Modified:	11 Jan 2022 13:10
URI:	https://tesi.luiss.it/id/eprint/31086

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