Peculiarities of the internationalization strategies of consumer electronics companies from developed and emerging markets: the cases of Huawei and Samsung
Manchia, Federico (A.A. 2020/2021) Peculiarities of the internationalization strategies of consumer electronics companies from developed and emerging markets: the cases of Huawei and Samsung. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 73. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical aspects of the internationalization process in the consumer electronics industry. Internationalization strategies. Internationalization strategies of consumer electronics companies. Internationalization strategies of consumer electronics companies from developed vs emerging markets. Huawei’s and Samsung’s internationalization strategies. Industry overview. Huawei technologies group Co., Ltd. Samsung group. Results analysis. Discussion: Huawei’s and Samsung’s internationalization processes comparison. Recommendations for consumer electronics companies.
References
Bibliografia: pp. 60-70.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Managerial decision making |
| Thesis Supervisor: | Marengo, Luigi |
| Thesis Co-Supervisor: | De Benedictis, Luca |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jan 2022 17:39 |
| Last Modified: | 18 Jan 2022 17:39 |
| URI: | https://tesi.luiss.it/id/eprint/31164 |
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