Market investigation and development of big art! A socio c ultural innovative start-up
Cavalluzzi, Yan (A.A. 2020/2021) Market investigation and development of big art! A socio c ultural innovative start-up. Tesi di Laurea in Entrepreneurship, innovation and technology, Luiss Guido Carli, relatore Guido Fienga, pp. 43. [Bachelor's Degree Thesis]
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Abstract/Index
Analysis on the world of culture in Italy and Europe. How Covid-19 changed the cultural environment in Italy. Digitalisation of the public cultural structures. What is a QR code and how it works. The idea: illustration of the museums project and its capability to innovate. Four innovations on the museums project. The idea: illustration of the city tour project and its capability to innovate. Five innovations on the city tour project. Introduction to the business model and analysis of the survey data. Customer segmentation. Customers personalisation on the city tours. How the value propositions of big art are transposed by the customers. Data analysis from the survey. How big art can help in promoting sustainable tourism. The central role of restaurants in the city tour project and their huge possibility to grow. SWOT analysis.
References
Bibliografia e sitografia: p. 43.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Entrepreneurship, innovation and technology |
| Thesis Supervisor: | Fienga, Guido |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Mar 2022 13:25 |
| Last Modified: | 01 Mar 2022 13:25 |
| URI: | https://tesi.luiss.it/id/eprint/31605 |
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