The anticompetitive conduct for the monopoly of display advertising and search advertising: the case of Google LLC

Tavani, Allegra (A.A. 2020/2021) The anticompetitive conduct for the monopoly of display advertising and search advertising: the case of Google LLC. Tesi di Laurea in Law and economics (corporate and business law: antitrust and regulation), Luiss Guido Carli, relatore Sabrina Bruno, pp. 61. [Bachelor's Degree Thesis]

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Abstract/Index

An introduction to antitrust economics: the objectives of antitrust law to assure a competitive economy and its social welfare. Antitrust in Europe (TFEU), in Italy (AGCM) and in USA (Sherman act, Clayton act and FTCA). Antitrust in Europe: the treaty on the functioning of European union. Antitrust in Italy: law no. 287/90 and the autorità garante della concorrenza e del mercato. Antitrust in the USA: Sherman act, Clayton act and the federal trade commission act. The four big tech firms and their antitrust fight: Amazon for the role of the largest online retailer, Apple for its monopoly on apps, Facebook for its antisocial networks monopoly and Google for its abuse of dominant position in the information sector. Italy: AGCM's A542 lawsuit against Google for the abuse of its dominant position in the Italian market of display advertsing. USA: multistate lawsuits seeking to end Google's illegal monopoly in the search market. Justice department sues monoplist Google for violating antitrust laws. AG Paxton leads multi-State coalition in lawsuit against Google for anticompetitive practices and deceptive misrepresentations. Colorado attorney general Phil Weiser leads multistate lawsuit seeking to end Google's illegal monoply in search market. A comparison between the lawsuits. Digital services act (DSA) and digital markets act (DMA): two legislative initiatives proposed by the European commission to upgrade the rules governing digital services in EU.

References

Bibliografia: p. 55. Sitografia: pp. 56-61.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Law and economics (corporate and business law: antitrust and regulation)
Thesis Supervisor: Bruno, Sabrina
Academic Year: 2020/2021
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 07 Mar 2022 16:17
Last Modified: 07 Mar 2022 16:17
URI: https://tesi.luiss.it/id/eprint/31630

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