Managing a customer acquisition plan in start-up companies: a practical case study
Falappa, Lorenzo (A.A. 2020/2021) Managing a customer acquisition plan in start-up companies: a practical case study. Tesi di Laurea in Corporate finance, Luiss Guido Carli, relatore Alessandro Riboni, pp. 37. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Overview. Research reason and objectives. Business challenge. Case company. Research approach and data collection process. Customer acquisition plan. Business utility. Objectives. Implementation. Processes & methods. Scenario analysis. Italian market & territory analysis. Consumers. Pricing. CRM. Practical implementation. CRM providers and competition. Previsions and strategics. Itabus CRM strategy. Salesforce architecture. Marketing cloud. Automation process. AI Einstein. Previsions and statistics. Analysis of the case company. Current state analysis. Business and operational model. Analysis of the market & competitors.
References
Bibliografia: pp. 36-37.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Corporate finance |
| Thesis Supervisor: | Riboni, Alessandro |
| Academic Year: | 2020/2021 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Mar 2022 14:41 |
| Last Modified: | 09 Mar 2022 14:41 |
| URI: | https://tesi.luiss.it/id/eprint/31641 |
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