Impact of Covid-19 on consumer behavior in the retail food industry: the rising of omnichannel
Mazzeo, Sara (A.A. 2020/2021) Impact of Covid-19 on consumer behavior in the retail food industry: the rising of omnichannel. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 52. [Bachelor's Degree Thesis]
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Abstract/Index
Evolution of grocery consumer behavior during the pandemic. Consumer behavior: a theoretical approach. Consumer behavior in grocery retailing. Evolution of consumer behavior post-Covid-19. The need to switch to an omnichannel approach. Omnichannel retailing. Grocery retailing. Omnichannel approach in grocery retailing. The case of Esselunga. Esselunga: an overview of the company. Esselunga’s touchpoints.
References
Bibliografia: pp. 47-50.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 Mar 2022 14:09 |
| Last Modified: | 21 Mar 2022 14:09 |
| URI: | https://tesi.luiss.it/id/eprint/31772 |
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