Unleash the power of AI in digital marketing! A taxonomy of artificial intelligence applications in the field of digital marketing
Saruggia, Michael (A.A. 2020/2021) Unleash the power of AI in digital marketing! A taxonomy of artificial intelligence applications in the field of digital marketing. Tesi di Laurea in Digital business and workplace technology, Luiss Guido Carli, relatore Paolo Spagnoletti, pp. 32. [Bachelor's Degree Thesis]
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Abstract/Index
Overview of digital marketing. The artificial intelligence market maturity. Related research and literature review. SEO. Online advertising. Social media marketing. Customer journey and customer experience. Content marketing. Marketing automation. Customer service. Contact strategy. CRM. Research approach. Development of the taxonomy. Taxonomy. Discussion.
References
Bibliografia: pp. 29-31.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18) |
| Chair: | Digital business and workplace technology |
| Thesis Supervisor: | Spagnoletti, Paolo |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Apr 2022 10:19 |
| Last Modified: | 22 Apr 2022 10:19 |
| URI: | https://tesi.luiss.it/id/eprint/32068 |
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