Marchi, Laura (A.A. 2020/2021) Equity crowdfunding as a source of financing for an innovative startup: case study: MIEEG remarkable successful campaign. Tesi di Laurea in Entrepreneurship and venture capital, Luiss Guido Carli, relatore "Jose" D'Alessandro Giuseppe, pp. 98. [Master's Degree Thesis]

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Abstract/Index

Startup: concept definition and phenomenology. Historical and conceptual evolution of the startups definition: from the mention of the initial phases of a company's creation to the link with the concept of creative innovation. The importance accorded to the concept of innovation in the modern market context and its support: the various methods of economic and financial support for innovative business ideas. The processes of evaluating ideas and supporting the implementation of new initiatives based on technological and scientific innovation. The startup phases and the centrality of financial support in each temporal step of growth and development of innovative ideas. Equity crowdfunding as a tool for financing and market approval of an innovative business idea. The financing of a startup: the role of ecosystems for the financial support of innovative ideas and their development. Crowdfunding: the collection of investment capital through authorized platforms. The different types of crowdfunding. Equity crowdfunding: specialized portals, operations and their risks. Capital market, risk capital and equity crowdfunding. The evolution of crowdfunding in the European and Italian regulatory dynamics. Dynamics of an equity crowdfunding campaign in the Italian context. Crowdfunding platform in Italy. Equity crowdfunding campaign: Italian legislation. Actors involved in an equity crowdfunding campaign. Equity crowdfunding campaign phases. Communication and management of the campaign. Successful equity crowdfunding campaigns in Italy. MIEEG: a remarkable successful equity-crowdfunding campaign. MIEEG: How the idea was born. The choice of an equity-crowdfunding campaign and the actors involved. Preparatory steps for the equity-crowdfunding campaign: Consob regulation. The launch on the Crowdfundme platform and the content. The marketing campaign. Results: the remarkable success of the campaign, assessment, hints for the future, present and future developments.

References

Sitografia: pp. 84-85. Bibliografia: pp. 86-92.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Entrepreneurship and venture capital
Thesis Supervisor:	D'Alessandro Giuseppe, "Jose"
Thesis Co-Supervisor:	Gubitosi, Luigi
Academic Year:	2020/2021
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	13 May 2022 13:03
Last Modified:	13 May 2022 13:03
URI:	https://tesi.luiss.it/id/eprint/32301

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