New trends of television product: an experimental analysis of the effects of broadcasting and homecasting
Cipolla, Edoardo (A.A. 2020/2021) New trends of television product: an experimental analysis of the effects of broadcasting and homecasting. Tesi di Laurea in Visual marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 73. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. An evolutionary perspective on the media sector. Television 2.0: the road to homecasting. Recent developments. Fading boundaries of celebrities' stages. Methodology. Research objectives. Questionnaire. Analysis and results. Discussion. Research goals. Implications. Limitations.
References
Bibliografia: pp. 58-62.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Visual marketing |
| Thesis Supervisor: | Peluso, Alessandro Maria |
| Thesis Co-Supervisor: | Balestrieri, Luca |
| Academic Year: | 2020/2021 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 May 2022 09:13 |
| Last Modified: | 26 May 2022 09:13 |
| URI: | https://tesi.luiss.it/id/eprint/32501 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
