Costa, Edoardo (A.A. 2020/2021) The ecosystem of Italian startups: success and failure. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 118. [Master's Degree Thesis]

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Abstract/Index

Startup: from the idea to the company. Definition of a startup. Focus on Innovative startups. Classification of startups. Customer development process. Different stages of startup. Business idea. Pre-seed: the importance of the business plan. Early stage: developing of MVP. Seed: validation & pivoting. Scale-up: scalability. Exit strategy. What is venture capital? Definition of venture capital and differences with private equity. The ecosystem of venture capital worldwide. Focus on the Italian ecosystem. The importance of fundraising. Startup funding. The role of the business angel. Venture capitalists. Crowdfunding. A case of success: Candy Crush. The father of King.com and the success of Candy Crush. How to make a successful online gaming business. Exit of the “Candy Crush saga”. A case of failure: Oval Money. What is Oval Money? The failure. Guru capital's projects.

References

Bibliografia e sitografia: pp. 99-103.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Managerial decision making
Thesis Supervisor:	Marengo, Luigi
Thesis Co-Supervisor:	De Benedicts, Luca
Academic Year:	2020/2021
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	14 Jun 2022 08:44
Last Modified:	14 Jun 2022 08:44
URI:	https://tesi.luiss.it/id/eprint/32658

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