The rise of social media and AI marketing: an added value for small businesses and start-ups?
Parisini, Andrea (A.A. 2021/2022) The rise of social media and AI marketing: an added value for small businesses and start-ups? Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 63. [Bachelor's Degree Thesis]
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Abstract/Index
Social media and AI marketing. What is social media marketing (S.M.M.). Active customers and influencers. AI marketing. Social media new frontiers (e-commerce platforms, TikTok). Digital marketing influence on consumer behavior. Social media, the new frontier of e-commerce marketplaces. The innovation in S.M.M.: TikTok, a completely new type of social media. Social media marketing impact on small businesses. Definition of small businesses and start-ups. Marketing challenges and advantages of social media marketing for small businesses and start-ups. TikTok case study: TikTok’s features to help small businesses.
References
Bibliografia: pp. 50-63.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 Sep 2022 07:36 |
| Last Modified: | 27 Sep 2022 07:36 |
| URI: | https://tesi.luiss.it/id/eprint/33448 |
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