An empirical study of customer satisfaction in the Italian railway industry: a focus on IBM case study
Corradini, Alessia (A.A. 2021/2022) An empirical study of customer satisfaction in the Italian railway industry: a focus on IBM case study. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 105. [Master's Degree Thesis]
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Abstract/Index
Travel and transportation industry: a focus on railway sector in Italy. History of the fierce competition of railway industry. The Covid-19 effect on travel & transportation industry. Major post-pandemic trends of railway industry. Customer satisfaction: the cornerstone of any business. Discussion. Customer-centric and targeted services influence. Technology influence in customer satisfaction. Theoretical framework. Emerged gap from the literature. Research designs development. Research methodology. Conjoint analysis. Discussion. IBM case study: social seat map for FS technology. Market overview. Business requirements. Research study. Benefits. Limitations and future research. Final considerations.
References
Bibliografia: pp. 99-105.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Ferraris, Luigi |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Nov 2022 15:00 |
| Last Modified: | 16 Nov 2022 15:00 |
| URI: | https://tesi.luiss.it/id/eprint/33905 |
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