The role of sustainability in brand community engagement within food sharing platforms

Biggio, Silvia (A.A. 2021/2022) The role of sustainability in brand community engagement within food sharing platforms. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 131. [Master's Degree Thesis]

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Abstract/Index

Food waste and sustainability. The food sharing business. Competition overview. Online brand community. Theoretical framework. Literature review. Research question, hypotheses & framework. Methodology. Case study: Too Good To Go Italy. Constructs & items. Sample. Data collection. Data analysis. Analysis & findings. Descriptive analysis. Factor analysis. Hypothesis testing. Findings. Theoretical contributions & managerial implications.

References

Bibliografia: pp. 103-112.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: De Giovanni, Pietro
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 17 Nov 2022 09:48
Last Modified: 17 Nov 2022 09:48
URI: https://tesi.luiss.it/id/eprint/33914

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