Exploring the effect of ESG activities on consumer’s purchase intention with psychology distance and product involvement as moderator
Yao, Pengyuan (A.A. 2021/2022) Exploring the effect of ESG activities on consumer’s purchase intention with psychology distance and product involvement as moderator. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 69. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Background. Structure of the dissertation. Literature review and hypotheses. ESG concept and activities. The impact of ESG activities on consumer’s purchase intention. Psychology distance. Product involvement. Hypotheses and framework. Research scope and methodology. Experiment and questionnaire design. Empirical analysis and results. General sample description. Reliability and validity test. Manipulation check. Correlation analysis. Test on main effect. Test on moderation effect. Discussion.
References
Bibliografia: pp. 51-53.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Menegazzi, Silvia |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 24 Nov 2022 17:10 |
| Last Modified: | 24 Nov 2022 17:10 |
| URI: | https://tesi.luiss.it/id/eprint/34105 |
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