Strategy structure influence on the performance of China’s outbound e-commerce firms
Deng, Yunqiu (A.A. 2021/2022) Strategy structure influence on the performance of China’s outbound e-commerce firms. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Maria Jell-Ojobor, pp. 47. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Literature review. Influence of contingency factors on China’s outbound e-commerce firms’ local adaptation strategy choice. Influence of multinational strategy on the outbound e-commerce firms’ choice of entry mode. Influence of entry mode on the outbound e-commerce firms’ financial performance. Research methods. Sample and data collection. Variables and measures. Results. Discussion. Contingency influence on local adaptation strategy choice. Multinational strategy influence on entry mode choice. Entry mode influence on financial performance.
References
Bibliografia: pp. 31-32.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Corporate strategy |
| Thesis Supervisor: | Jell-Ojobor, Maria |
| Thesis Co-Supervisor: | Ferraris, Luigi |
| Academic Year: | 2021/2022 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Nov 2022 11:39 |
| Last Modified: | 25 Nov 2022 11:39 |
| URI: | https://tesi.luiss.it/id/eprint/34110 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
