The evolution of marketing in TV series from their birth to their success
Calabria, Francesca (A.A. 2021/2022) The evolution of marketing in TV series from their birth to their success. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 45. [Bachelor's Degree Thesis]
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Abstract/Index
The creative industries of TV series and the role of marketing. Creative industries and their mechanisms. TV series megatrends. The role of marketing in TV series. Success factor of a TV series. How to measure the success of a TV series. Analysis of success variables of a TV series. The coming of Netflix. TV series “Mare fuori”.
References
Bibliografia: p. 43. Sitografia: p. 44.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 Jan 2023 14:54 |
| Last Modified: | 27 Jan 2023 14:54 |
| URI: | https://tesi.luiss.it/id/eprint/34810 |
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