Marketing and communication strategy: how streetwear took over the fashion industry

Caraccio, Gianmarco (A.A. 2021/2022) Marketing and communication strategy: how streetwear took over the fashion industry. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 24. [Bachelor's Degree Thesis]

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Abstract/Index

Socio-cultural analysis on streetwear. What is streetwear? How did Streetwear become so popular? Streetwear current market share and consumer habits. Streetwear: the fashion marketing revolution. Marketing mix. Co-branding strategy. Artificial scarcity strategy. Social media marketing. Streetwear case study: Off-White. The brand. How Virgil Abloh shaped the future of fashion. Virgil Abloh as Louis Vuitton’s artistic director.

References

Bibliografia: pp. 22-23.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Devetag, Maria Giovanna
Academic Year: 2021/2022
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 30 Jan 2023 14:10
Last Modified: 30 Jan 2023 14:10
URI: https://tesi.luiss.it/id/eprint/34823

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