Nudge: a comparison between behavioural economics and social marketing approach
Inzerillo, Marco (A.A. 2021/2022) Nudge: a comparison between behavioural economics and social marketing approach. Tesi di Laurea in Behavioural economics and psychology, Luiss Guido Carli, relatore Giacomo Sillari, pp. 73. [Bachelor's Degree Thesis]
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Abstract/Index
Behavioural economics approach toward nudge. Nudging from a social marketing approach. Behavioural economics and social marketing: nudge.
References
Bibliografia: pp. 56-66.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Political Science (L36) |
| Chair: | Behavioural economics and psychology |
| Thesis Supervisor: | Sillari, Giacomo |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Feb 2023 15:46 |
| Last Modified: | 07 Feb 2023 15:46 |
| URI: | https://tesi.luiss.it/id/eprint/34980 |
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