Spotify’s customer segment: impact and behaviour of users in the transition from the freemium to the premium model.
Tomaciello, Roberto Maria (A.A. 2021/2022) Spotify’s customer segment: impact and behaviour of users in the transition from the freemium to the premium model. Tesi di Laurea in Creative industries and business model innovation, Luiss Guido Carli, relatore Luigi Nasta, pp. 95. [Master's Degree Thesis]
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Abstract/Index
Streaming platforms. The evolution of streaming platforms and digital music. Spotify: an overview. Customer-platforms relationship. Theoretical background. Theoretical model. Subscription model. Technology acceptance model. Brand image. Brand trust. Quantitative research. Key issue and research questions Literature review. Hypothesis development. Research methodology. Findings and results.
References
Bibliografia: pp. 81-83.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Creative industries and business model innovation |
| Thesis Supervisor: | Nasta, Luigi |
| Thesis Co-Supervisor: | Pirolo, Luca |
| Academic Year: | 2021/2022 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 Feb 2023 09:10 |
| Last Modified: | 27 Feb 2023 09:10 |
| URI: | https://tesi.luiss.it/id/eprint/35215 |
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