D'Urso, Renato (A.A. 2021/2022) Artificial intelligence in retailing, incidence on firms, customers, and society: case study: Amazon's AI surveillance model. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 111. [Master's Degree Thesis]

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Abstract/Index

Retailing. The role of the retailer. Retail characteristics. Retail strategies. Customer journey with its influencing factors. Types of retailers. Retail channels. Impact of Covid-19 on retailing. AI and new technologies. New technological era. AI in retailing. AI impact. AI adoption. AI classification. Effects of AI application. Firms. Customers. Society. Case study: Amazon’s AI surveillance model. Why the choice of Amazon? Secondary data collection. A retail, tech, or logistics company? New AI surveillance model.

References

Bibliografia: pp. 96-101.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Managerial decision making
Thesis Supervisor:	Marengo, Luigi
Thesis Co-Supervisor:	Larocca, Vittorio
Academic Year:	2021/2022
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	07 Mar 2023 14:00
Last Modified:	07 Mar 2023 14:00
URI:	https://tesi.luiss.it/id/eprint/35311

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