The antecedents of Italian sounding: an empirical study on the perception of Italian food by foreign consumers
Natale, Erika (A.A. 2021/2022) The antecedents of Italian sounding: an empirical study on the perception of Italian food by foreign consumers. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 120. [Master's Degree Thesis]
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Abstract/Index
The taste of being Italian. Overview of the Italian agri-food sector. Significance of made in Italy abroad: agri-food exports. Competition and constraints to internationalization. Country of origin and its impact on consumers’ choices. Purchase decisions in the food industry. The country-of-origin effect. Italian sounding. Theoretical framework. Research methodology. Results analysis. Discussion.
References
Bibliografia: pp. 112-120.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | D'Ambrosio, Daniele |
| Academic Year: | 2021/2022 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 14 Sep 2023 14:44 |
| Last Modified: | 14 Sep 2023 14:44 |
| URI: | https://tesi.luiss.it/id/eprint/36477 |
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