Capaccio, Gianvito (A.A. 2022/2023) Artificial intelligence in digital marketing: how technology is shaping the way for new kinds of marketing and what are the possible problems. Tesi di Laurea in Artificial intelligence and machine learning, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 38. [Bachelor's Degree Thesis]

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Abstract/Index

Why implement artificial intelligence in marketing? Different types of marketing techniques. Successful examples of artificial intelligence in marketing over the years. The case of Amazon recommendation system. The case of Coca-Cola chatbots. The case of Spotify personalized recommendations. Not-successful examples of artificial intelligence in marketing. Microsoft AI chatbot tay. What could have Microsoft done to avoid this disaster? Amazon’s AI recruiting tool. What could have Amazon done differently? Pepsi’s AI marketing campaign. What could have Pepsi done differently? The future of Ai in marketing. How has AI changed marketing practices. What could the future of AI for marketing look like. “The future of artificial intelligence”-Peter van der made. The importance of ethics for artificial intelligence and personalized advertising. What about the use of ChatGPT for marketing. How to go forward without pushing ethical boundaries.

References

Bibliografia: p. 38.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18)
Chair:	Artificial intelligence and machine learning
Thesis Supervisor:	Italiano, Giuseppe Francesco
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	27 Sep 2023 13:20
Last Modified:	27 Sep 2023 13:20
URI:	https://tesi.luiss.it/id/eprint/36553

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