Sustainable influencing: an empirical study of social media influencers’ impact on young consumers' fashion choices
Giorgetti, Federica (A.A. 2022/2023) Sustainable influencing: an empirical study of social media influencers’ impact on young consumers' fashion choices. Tesi di Laurea in Nudging: behavioral public policy, Luiss Guido Carli, relatore Giacomo Sillari, pp. 145. [Bachelor's Degree Thesis]
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Abstract/Index
The rise of global fashion influencer marketing. Principles of influence. Social norms in influencer marketing. Fast fashion trend. The environmental cost of fashion. Identity and consumption. Social identity and consumption. Research study. Results & discussion. Future in fashion consumption: leveraging social media influencers’ impact to build a sustainable fashion industry. Limitations of the study and gap for future research.
References
Bibliografia: pp. 87-100.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Nudging: behavioral public policy |
| Thesis Supervisor: | Sillari, Giacomo |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Oct 2023 08:24 |
| Last Modified: | 26 Oct 2023 08:24 |
| URI: | https://tesi.luiss.it/id/eprint/36729 |
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