The power of silence: Bottega Veneta’s social media abstinence
Miseri, Caroline (A.A. 2022/2023) The power of silence: Bottega Veneta’s social media abstinence. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 40. [Bachelor's Degree Thesis]
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Abstract/Index
The importance of social mas a marketing strategy. Defining social media. Social media impact on the fashion industry. Social media impact on the luxury fashion industry. Digital marketing, alternative strategies to social media. What is digital marketing. New marketing strategies for luxury brands. Digitally enhanced in-store experience. Bottega Veneta case. History of the brand. Disappearance from social media. Post disappearance strategies.
References
Bibliografia: pp. 34-40.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 26 Oct 2023 09:00 |
| Last Modified: | 26 Oct 2023 09:00 |
| URI: | https://tesi.luiss.it/id/eprint/36732 |
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