The illusion of sustainability in fast fashion: greenwashing and its impact on consumers
Pavanelli, Giulia (A.A. 2022/2023) The illusion of sustainability in fast fashion: greenwashing and its impact on consumers. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 57. [Bachelor's Degree Thesis]
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Abstract/Index
The fast fashion industry. The evolution of fast fashion. Consumers’ behaviour regarding fast fashion. The consequences of fast fashion. Greenwashing and fast fashion. What is greenwashing? Why do firms greenwash? Greenwashing in fast fashion. Empirical study: responses to greenwashing in the fast fashion industry. Research methods. Results. Discussion.
References
Bibliografia: pp. 52-57.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 Oct 2023 09:18 |
| Last Modified: | 31 Oct 2023 09:18 |
| URI: | https://tesi.luiss.it/id/eprint/36786 |
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