Pirrone, Flavia (A.A. 2022/2023) Innovation business strategies in the healthcare: exploring consumers' reactions to metaversebased healthcare services. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 64. [Bachelor's Degree Thesis]

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Abstract/Index

Theoretical background. Overview of the study: the opportunity of metaverse in healthcare. An overview about the technology acceptance models. Theoretical determinants of perceived ease of use. Technology acceptance model in healthcare research. The role of individuals’ skepticism in healthcare digital services adoption. Methodology. Sample and procedure. Questionnaire. Results. Measurement instruments. Discussions and implications. Provision of health services in the metaverse and teleconsultation. Metaverse’s potential for companies and health. Theoretical applications.

References

Bibliografia: pp. 59-65.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair:	Competitive strategy
Thesis Supervisor:	Sestino, Andrea
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	02 Nov 2023 14:30
Last Modified:	02 Nov 2023 14:30
URI:	https://tesi.luiss.it/id/eprint/36872

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