Kim, Ye Won (A.A. 2022/2023) Strategic effectiveness of Korean small enterprises. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 65. [Master's Degree Thesis]

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Abstract/Index

Background and context of Korean small firms. Research questions and objectives. Significance of the study. Scope and limitations. Outlay of the study. Literature review. Typologies of strategy. Performance and its measurement. Unraveling the link between strategy and performance. Empirical studies on strategy and performance in small enterprises. A contingency view of the study of small firms’ competitive strategy. The concept and status of Korean small firms. Exploring competitive strategies and performance of SMEs. Competitive strategies: single and mixed strategies. Unlocking the key to success: can Korean small businesses boost performance through single-strategy implementation? Methodology. Sampling and data collection. Measurement of variables. Analysis method. Results.

References

Bibliografia: pp. 48-54.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Managerial decision making
Thesis Supervisor:	Marengo, Luigi
Thesis Co-Supervisor:	Lechner, Christian
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	12 Dec 2023 16:17
Last Modified:	12 Dec 2023 16:17
URI:	https://tesi.luiss.it/id/eprint/37311

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