The modern forms of sales executives: does their appointment benefit firm performance?
Asdrubali, Giacomo Maria (A.A. 2022/2023) The modern forms of sales executives: does their appointment benefit firm performance? Tesi di Laurea in Quantitative methods for management, Luiss Guido Carli, relatore Francesco Cappa, pp. 82. [Master's Degree Thesis]
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Abstract/Index
Literature review, background and hypotheses. The relevance of sales. The sales function within firms. The sales marketing interface and the role of revenues. The focus on revenue-generation processes and the modern forms of sales executives. Methodology. Dependent variable. Independent variables. Control variables. Results. Discussion.
References
Bibliografia: pp. 54-68.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Quantitative methods for management |
| Thesis Supervisor: | Cappa, Francesco |
| Thesis Co-Supervisor: | Santella, Rosella |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jan 2024 09:15 |
| Last Modified: | 09 Jan 2024 09:15 |
| URI: | https://tesi.luiss.it/id/eprint/37400 |
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