Immersive storytelling to customize the luxury purchasing experience: a way to attract Gen Z
Maculani, Giulia (A.A. 2022/2023) Immersive storytelling to customize the luxury purchasing experience: a way to attract Gen Z. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 110. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
What is luxury. The concept of storytelling. Immersive technologies. Case study: Bulgari. Theoretical framework. Literature review. Research question, hypothesis, and framework. Methodology, analysis and findings.
References
Bibliografia: pp. 83-97.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Festa, Alberto |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jan 2024 10:51 |
| Last Modified: | 09 Jan 2024 10:51 |
| URI: | https://tesi.luiss.it/id/eprint/37414 |
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