Exploring the potential of AR as a persuasive tool to encourage pro-environmental consumer behavior
Nyrud, Sofie Theasdatter (A.A. 2022/2023) Exploring the potential of AR as a persuasive tool to encourage pro-environmental consumer behavior. Tesi di Laurea in Customer value analytics, Luiss Guido Carli, relatore Michele Costabile, pp. 64. [Master's Degree Thesis]
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Abstract/Index
Literature review. Green consumerism. Immersive technologies and their role in the marketing discipline. Conceptual framework and hypothesis overview. Conceptual model. Methodology. Research design. Sample and data collection. Survey design. Stimulus manipulation. Scale development. Justification for variables. Reliability and validity. Pre-test. Results. Independent samples t-tests.
References
Bibliografia: pp. 35-44.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Customer value analytics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Jan 2024 13:42 |
| Last Modified: | 10 Jan 2024 13:42 |
| URI: | https://tesi.luiss.it/id/eprint/37463 |
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