Odolini, Giulia (A.A. 2022/2023) Sustainability in the fashion industry: fashion rental to enhance the circular economy: exploring customers' attitudes and intentions. Tesi di Laurea in Entrepreneurship and venture capital, Luiss Guido Carli, relatore Christian Lechner, pp. 91. [Master's Degree Thesis]

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Abstract/Index

From ownership to renting. What is collaborative consumption? The rise of collaborative consumption. Advantages and disadvantages of ownership vs collaborative consumption. A shift in consumers’ behavior: why is it important? Renting in the fashion industry. Overview of fashion industry. The rise of collaborative consumption in the fashion industry. Fashion renting. Why and how fashion brands should switch from a linear to a circular business model. Fashion rental in Italy. Overview of fashion rental in Italy. Business cases (DressYouCan, Drexcode, PleaseDontBuy, Sisterly). Consumers’ attitudes and intentions towards fashion renting. Research questions. Method. Results.

References

Bibliografia: pp. 67-74.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Entrepreneurship and venture capital
Thesis Supervisor:	Lechner, Christian
Thesis Co-Supervisor:	D'Alessandro, Giuseppe "Jose"
Academic Year:	2022/2023
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	16 Jan 2024 10:23
Last Modified:	16 Jan 2024 10:23
URI:	https://tesi.luiss.it/id/eprint/37558

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