Developing an innovative ecosystem for a futureoriented e-commerce strategy within an industrial company using the example of the German automotive industry
Maier, Sarah Kathrin (A.A. 2022/2023) Developing an innovative ecosystem for a futureoriented e-commerce strategy within an industrial company using the example of the German automotive industry. Tesi di Laurea in Entrepreneurship and venture capital, Luiss Guido Carli, relatore Christian Lechner, pp. 107. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical backgrounds. Types of innovation. Organisational learning and change. Distribution system. Sales and marketing ecosystem. Research methodology. Data collection. Data processing. Data analysis. Results. State of the retail strategy in the automotive industry. Innovation capacity of the automotive industry. Organisational factors that influence the retail model transition. Discussion.
References
Bibliografia: pp. 39-41.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Entrepreneurship and venture capital |
| Thesis Supervisor: | Lechner, Christian |
| Thesis Co-Supervisor: | D'Alessandro, Giuseppe "Jose" |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Additional Information: | Tesi discussa all'estero. |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Jan 2024 10:42 |
| Last Modified: | 16 Jan 2024 10:42 |
| URI: | https://tesi.luiss.it/id/eprint/37561 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
