Similarities and differences of market entry strategies and changes in business models of digital banking companies on developed and emerging markets by the example of Revolut in the USA and India
Medvedeva, Daria (A.A. 2022/2023) Similarities and differences of market entry strategies and changes in business models of digital banking companies on developed and emerging markets by the example of Revolut in the USA and India. Tesi di Laurea in Creative industries and business model innovation, Luiss Guido Carli, relatore Luigi Nasta, pp. 80. [Master's Degree Thesis]
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Abstract/Index
Theoretical research on similarities and differences of entry strategies applied by digital banking companies in developed and emerging markets. The literature research on market entry strategies of international companies. The study on market entry strategies of digital banks. Similarities and differences of market entry strategies applied by digital banks on developed and emerging markets. Theoretical research on business models of digital banking companies in developed and emerging markets. The study on business models. The literature research on business models of digital banks. The study on business models applied by digital banks on developed and emerging markets. Analysis of market entry strategies used by Revolut in the USA and India. Industry and markets overview. The analysis of Revolut performance. The analysis of market entry strategies and business model used by Revolut in the USA. The analysis of market entry strategies and business model used by Revolut in India. Findings and recommendations of similarities and differences of entry strategies applied by digital banking companies on developed and emerging markets. Findings and outcomes. Recommendation for new industry entrants and operating companies.
References
Bibliografia: pp. 54-62.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Creative industries and business model innovation |
| Thesis Supervisor: | Nasta, Luigi |
| Thesis Co-Supervisor: | Zattoni, Alessandro |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Jan 2024 14:52 |
| Last Modified: | 23 Jan 2024 14:52 |
| URI: | https://tesi.luiss.it/id/eprint/37675 |
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