AI for cultural and creative industries: understanding consumers' intention and actual usage of artificial intelligence tools in content creation for social media platforms: an investigation of antecedents and the moderating role of technology anxiety
Pipelnino, Giulio (A.A. 2022/2023) AI for cultural and creative industries: understanding consumers' intention and actual usage of artificial intelligence tools in content creation for social media platforms: an investigation of antecedents and the moderating role of technology anxiety. Tesi di Laurea in Creative industries and business model innovation, Luiss Guido Carli, relatore Luigi Nasta, pp. 101. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Cultural & creative industries and content creation. Cultural and creative industries. Content creation. AI and technology acceptance theories. Artificial intelligence. Technology acceptance theories. Empirical research: AI acceptance for social media content creation. Literature review. Theoretical framework and hypotheses development. Methodology. Results. Discussion.
References
Bibliografia: pp. 80-88.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Creative industries and business model innovation |
| Thesis Supervisor: | Nasta, Luigi |
| Thesis Co-Supervisor: | McCarthy, Ian Paul |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 23 Jan 2024 15:40 |
| Last Modified: | 23 Jan 2024 15:40 |
| URI: | https://tesi.luiss.it/id/eprint/37682 |
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