Selling empowerment: the rise of femvertising
Cheleschi, Carolina (A.A. 2022/2023) Selling empowerment: the rise of femvertising. Tesi di Laurea in Gender politics, Luiss Guido Carli, relatore Emiliana De Blasio, pp. 45. [Bachelor's Degree Thesis]
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Abstract/Index
The history and the genesis. Overview of advertising and its history. Definition of femvertising. Postfeminist culture and commodity feminism. Representation of women in ads. Traditional mom: the domestic obsessive and selfless nurturer. “Sexual and unattainable object”. “Real beauty” (dove). Girl boss. Generation Z femvertising. Effective engagement. Victoria’s Secret. Savage x Fenty. The negative side of femvertising. Female and male gaze. Empowertising. Dilemma of “performative activism”.
References
Bibliografia: pp. 41-45.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Political Science (L36) |
| Chair: | Gender politics |
| Thesis Supervisor: | De Blasio, Emiliana |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Feb 2024 14:00 |
| Last Modified: | 28 Feb 2024 14:00 |
| URI: | https://tesi.luiss.it/id/eprint/37980 |
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