Nardi, Jacopo (A.A. 2007/2008) B2B e innovazione tra social media e web 2.0: il caso Ericsson. Tesi di Laurea in Marketing industriale, LUISS Guido Carli, relatore Riccardo Lanzara, pp. 113. [Master's Degree Thesis]

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Abstract/Index

L’impatto della rete sul marketing management. Collaborative innovation. Customer relationship management: la gestione delle relazioni e dei contatti con i clienti. Knowledge sharing. Introduzione al web 2.0. Competenze centrali nella società web 2.0. B2B e social networks. Ericsson in Italia.

References

Bibliografia e sitografia: pp. 112-113.

Thesis Type:	Master's Degree Thesis
Institution:	LUISS Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair:	Marketing industriale
Thesis Supervisor:	Lanzara, Riccardo
Thesis Co-Supervisor:	Palma, Andrea
Academic Year:	2007/2008
Session:	Extraordinary
Uncontrolled Keywords:	Digital marketing. Web 2.0. Social media.
Deposited by:	Chiara Annulli
Date Deposited:	05 May 2010 09:06
Last Modified:	30 Oct 2018 15:17
URI:	https://tesi.luiss.it/id/eprint/38

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