Lanari, Luca (A.A. 2022/2023) Technology and fashion online platforms: Yoox use case. Tesi di Laurea in Digital economy and innovation, Luiss Guido Carli, relatore Cristina Alaimo, pp. 37. [Bachelor's Degree Thesis]

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Abstract/Index

Technology in the fashion industry. The impact of digital technologies in the fashion industry. The rise of online platforms. Technological future and trends of luxury brands. Yoox/YNAP use case. The history of Yoox and YNAP. Yoox/YNAP's business models. Yoox platforms characteristics. Yoox's platform features: a first glance. User navigation and interface design. Personalization and recommendation systems. User interaction and community building.

References

Bibliografia e sitografia: pp. 34-37.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Management and Computer Science, English language (L-18)
Chair:	Digital economy and innovation
Thesis Supervisor:	Alaimo, Cristina
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	05 Mar 2024 08:38
Last Modified:	05 Mar 2024 08:38
URI:	https://tesi.luiss.it/id/eprint/38057

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