Anti-dark marketing: comprehensive research on presence, affectiveness and harms of dark patterns in modern marketing practices and a guide on how to effectively safeguard users
Milite, Daniele (A.A. 2022/2023) Anti-dark marketing: comprehensive research on presence, affectiveness and harms of dark patterns in modern marketing practices and a guide on how to effectively safeguard users. Tesi di Laurea in Behavioural economics and psychology, Luiss Guido Carli, relatore Giacomo Sillari, pp. 53. [Bachelor's Degree Thesis]
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Abstract/Index
Behavioral economics insights. Prospect theory. Nudges. Dark nudges and dark patterns. Empirical examples of the exploitative nature of modern marketing. The e-commerce giant infested by dark patterns. The crypto market: an emotional trading ground. Psychological effects of dark marketing and how we can safeguard users. The tested effectiveness and harms of dark patterns on the average user. The effects of manipulative design choices on the more vulnerable subset of consumers. The current inefficient legislative safeguards in use and their flaws. A possible solution for the safeguard of all users.
References
Bibliografia: pp. 47-53.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Political Science (L36) |
| Chair: | Behavioural economics and psychology |
| Thesis Supervisor: | Sillari, Giacomo |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Mar 2024 11:46 |
| Last Modified: | 18 Mar 2024 11:46 |
| URI: | https://tesi.luiss.it/id/eprint/38187 |
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