Maximizing luxury margins while preserving exclusivity and brand image
Sezgin, Zeynep (A.A. 2022/2023) Maximizing luxury margins while preserving exclusivity and brand image. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 53. [Bachelor's Degree Thesis]
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Abstract/Index
Literature review. Definition and evolution of luxury. Luxury consumer behavior. Luxury brand management and strategy. Methodology. Primary data source: content analysis. Secondary data source: sample analysis. Data analysis. Sample characteristics. Analysis of the data sample.
References
Bibliografia: pp. 42-44.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Mar 2024 15:30 |
| Last Modified: | 25 Mar 2024 15:30 |
| URI: | https://tesi.luiss.it/id/eprint/38307 |
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