Strategic dilemmas in business: how vision statements affect customer retention in finite versus infinite game approaches
Maccarelli, Gabriele (A.A. 2022/2023) Strategic dilemmas in business: how vision statements affect customer retention in finite versus infinite game approaches. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 78. [Master's Degree Thesis]
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Abstract/Index
Literature review. Defining the purpose of a business. Value creation approaches. Characterizing the game of business. Player 1: finite and infinite approaches to the game of business. Strategies of player 2 and reciprocity. Research question and hypotheses. Methods. Experiment layout. Game matrix representation. Vision statements formulation. Data analysis methods. Results. Data screening and tests assumptions review. Testing of H1-group 1. Testing of H2-group 2. Testing of H3. Discussion.
References
Bibliografia: pp. 76-78.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Managerial decision making |
| Thesis Supervisor: | Marengo, Luigi |
| Thesis Co-Supervisor: | Vitali, Luca |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 21 May 2024 08:20 |
| Last Modified: | 21 May 2024 08:20 |
| URI: | https://tesi.luiss.it/id/eprint/38550 |
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