Film distribution strategies and release windows: an empirical analysis of the relation between platforms’ expansion and movie theatre atten
Bilardo, Agnese (A.A. 2022/2023) Film distribution strategies and release windows: an empirical analysis of the relation between platforms’ expansion and movie theatre atten. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 85. [Master's Degree Thesis]
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Abstract/Index
The film industry. Geography of the film industry. Film distribution. Distribution strategies and release windows. Understanding the determinants of cinema ticket purchase intention. Hypotheses assessment. Methods. Quantitative research results. Research-specific questions: statistical analysis. Main findings. Discussion, limitations and recommendations for further research. The debate surrounding streaming platforms and release windows. Finding the right modus operandi through marketing and celebrity culture. Current debates and observations.
References
Bibliografia: pp. 60-62.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Managerial decision making |
| Thesis Supervisor: | Marengo, Luigi |
| Thesis Co-Supervisor: | Vitali, Luca |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Jun 2024 09:48 |
| Last Modified: | 10 Jun 2024 09:48 |
| URI: | https://tesi.luiss.it/id/eprint/38824 |
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