Iovino, Marilena (A.A. 2022/2023) Artification in luxury fashion brands: art limited edition collaborations and art foundations: a comparative study of the effects on the perceived personality and exclusivity of the brand. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 86. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Understanding the luxury industry, with a focus on the luxury fashion market’s performance. Marketing and luxury brands: a strong everchanging bond. The new frontiers of art: the use of art as a marketing tool. The age of sharing: the diverse universe of fashion luxury brands collaborations. A history of luxury and art collaborations: a journey throughout the most iconic collaborations. Literature review. The collision of two creative worlds: when art meets fashion. Artification and the art infusion effect: the novel path in the luxury industry. Categorising the links between art and luxury brands. Shaping the collaborations in different creative ways: art foundations and art limited editions. What is brand personality? Research gap. Methodology and analysis.

References

Bibliografia: pp. 65-70.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Advanced marketing management
Thesis Supervisor:	Mazzù, Marco Francesco
Thesis Co-Supervisor:	Fei, Carlo
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	11 Jun 2024 12:34
Last Modified:	11 Jun 2024 12:34
URI:	https://tesi.luiss.it/id/eprint/38886

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