Digital transformation towards metaverse: strategy and impact in the luxury field

Miotto, Riccardo (A.A. 2022/2023) Digital transformation towards metaverse: strategy and impact in the luxury field. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Pietro De Giovanni, pp. 34. [Master's Degree Thesis]

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Abstract/Index

Literature review. Digital transformation innovations in the luxury industry. Metaverse and luxury industry. Research methodology. Questionnaire description. Quantitative analysis techniques. Interviews description-qualitative analysis. Results. Questionnaire and research questions (RQs). Interviews–qualitative analysis. Highlighting discussions.

References

Bibliografia: pp. 32-33.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair: Corporate strategy
Thesis Supervisor: De Giovanni, Pietro
Thesis Co-Supervisor: Zattoni, Alessandro
Academic Year: 2022/2023
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 11 Jun 2024 12:52
Last Modified: 11 Jun 2024 12:52
URI: https://tesi.luiss.it/id/eprint/38890

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