Abagnara, Rosa (A.A. 2022/2023) Fashion and interior design: exploring consumer perceptions of brand extension. Tesi di Laurea in Fashion management, Luiss Guido Carli, relatore Carlo Fei, pp. 145. [Master's Degree Thesis]

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Abstract/Index

Overview of the luxury industry. The luxury concept. The luxury industry. What is branding in the luxury industry? Fashion brand extensions in the interior design industry. Brand extensions. Luxury interior design industry. Brand extension of fashion luxury company. Current developments and trends in the interior design industry. Survey & quantitative data analysis. The case study: Artemest. Partnerships to reinforce and increase brand equity.

References

Bibliografia: pp. 139-145.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Strategic Management (LM-77)
Chair:	Fashion management
Thesis Supervisor:	Fei, Carlo
Thesis Co-Supervisor:	Pirolo, Luca
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	27 Jun 2024 14:59
Last Modified:	27 Jun 2024 14:59
URI:	https://tesi.luiss.it/id/eprint/39155

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